For Christmas in 2001, a dressmaker from Drôme with the pretty first name of Milka was given the domain name "milka.fr" by her sons. She took her time using it, but finally published a webpage with the address and opening hours of her shop. A poisoned chalice if ever there was one, as a few years later, the agri-food giant Kraft Foods, which owns the chocolate brand, demanded the domain name. The case was finally taken to court and Kraft won…
The moral of the story is that it would have been better for the dressmaker to register "milkacouture.fr" as the brand name for her online shop!
The dressmaker could have avoided this misfortune if she had been correctly informed of best practice in the area of domain names.
Aware of this issue, we wanted to give you the necessary tips to help you make the correct choices when choosing a domain name, in full knowledge of the facts.
Firstly, it is important to recall what is a domain name, what it is used for, and the procedure to follow to obtain one, going through a registrar or a registry. It is also important to be aware of the phenomenon of "cybersquatting" and the different remedies available in the event of the abusive registration of a domain name. Lastly, we give you some tips to help you adopt an effective domain name policy, which is one of the key aspects in the effective management of your business.